Gender: Female
Age: 25-39
Income: Medium-High Range
Occupation: Business, Retail, Housewife, Teacher
Lifestyle: Active, working, stay-at-home
The purpose pf this assignment is to design a Maternity wear clothing store with a full store layout. Provided are 3 colour trends for this season.
My target market for this store will include pregnant women from a variety of occupations. Their income level will range from medium to high. The clothing will be specifically targeted towards women that wish to stay in style or look trendy during their pregnancy phase. Garments must be comfortable and accommodate to the changes that the women will undergo during their pregnancy.
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