BCBG MAX AZRIA

Profile Analysis of BCBG's consumers:

Sex: Female
Age: 20-35
Income or Financial Means: $40,000 and above
Careers: Business, wife/homemaker, student, etc.
Lifestyle: Formal, casual, party, socialite
Inspiration or Theme: Theme inspired by designer Herve Leger, utilitarian looks, relaxed shapes and spring sweaters.
Colour Theme: Mauve, beige, black, and white

According to their website, consumers at BCBG can shop by category or by occasion.

Occasions would be:

• Evening affair
• Cocktail hour
• Dinner out
• Night out
• City sleek
• Chic and easy

 Their categories include: jackets, skirts, handbags, bottoms, accessories etc.

• BCBG is currently  promoting new themes such as: Tailored chic,utility chic and eyelet and lace. These looks include items such as tailored or loose fitting jackets, lace blouses and dresses and casual street wear.

 

 Sources: http://www.bcbg.com/home/index.jsp