Elsa Schiaparelli
(1890-1973)
Who?
· Elsa Schiaparelli was an Italian born fashion designer raised in Rome (Spens, 2004).
· Attended a strict Roman Catholic school (Spens, 2004).
· She worked as a scriptwriter and translator and even wrote poetry (Rhodes, 2011).
· Married a Polish count named William de Wendt and had a daughter in 1919
· Divorced in 1920 and eventfully moved to Paris
· Was known as a creative, artistic, and flamboyant designer
Where and When?
· Schiaparelli was born in 1890 in Rome, Italy
· Moved to Paris in 1923
· Although Schiaparelli was born in Italy, she became renown in Paris and would eventually open a boutique and couture house in Paris
· She met designer Paul Poiret in Paris who introduced Schiaparelli to couture (Rhodes, 2011).
· She became prominent in the 1920’s till the after the Second World War
· Moved temporarily to the US during WWII
· Died in Paris in 1973 (Rhodes, 2011).
What?
· Her first famous creation was a black sweater with a bow motif
· Famous for her collaborations with surrealism artists such as Salvador Dali and Jean Cocteau
· Was the first to introduce things such as: the colour Hot Pink, coloured zippers (Rhodes, 2011).
· Introduced fashion shows with ramps, lights and music (Sanderson, 2008).
· Brought fashion to the masses by introducing off-the-rack wear (Sanderson, 2008).
· Designed clothes for famous celebrities such as the Duchess of Windsor and actress Katherine Hepburn (Sanderson, 2008).
· After the closing of her couture house in 1954, Schiaparelli retired as a designer and produced perfumes until her death in 1973
How?
· Schiaparelli had always been artistic and used fashion as her medium
· Began designing gowns in 1915 with help from Paul Poiret (Rhodes, 2011).
· Never learned to sew, but hired seamstresses and couturiers to interpret her designs (Spens, 2004).
· After her success, Schiaparelli was able to open her own shop in Paris in 1927 (Rhodes, 2011).
· Collaborated with artists and produced their work on her designs such as the Lobster Dress with Salvador Dali
· Worked with fabrics houses to produce unusual prints and materials (Rhodes, 2011).
Why?
· Schiaparelli once quoted: “Poverty forced me to work, and Paris gave me a liking for it.” (Sanderson, 2008).
· Being artistic, creative and outrageous, Schiaparelli may have used fashion as an outlet to express her creativity
· She was not only interested in fashion, but in art as well. She never learned to sew (Spens, 2004).
· Her designs were always either shocking or entertaining to the public (Rhodes, 2011).
· After the Depression, Schiaparelli felt that fashion needed more excitement (Rhodes, 2011).
· Schiaparelli believed that women should dare to be different (Rhodes, 2011).
· Raised in a high ranking family, her creativity was influenced by rebelling against her strict upbringing (Rhodes, 2011).
· She tried to empower women through their clothing and believed they can gain independence and equality (Rhodes, 2011).
· Being a single mother struggling financially in the beginning, Schiaparelli may be trying to empower women through her designs
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